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Why Meta's New AI Model Is Such A Big Deal

Posted

April 9, 2026

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Meta has launched Muse Spark, its most powerful AI model yet and the first major product from Chief AI Officer Alexandr Wang's newly formed Meta Superintelligence Lab. The release comes as the company ramps capital expenditures to as much as $135 billion this year, nearly double last year's spend, raising the stakes for every product that emerges from Wang's lab. Unlike Meta's previous open-source Llama models, Muse Spark will be proprietary, with plans to eventually offer paid API access, opening a potential new revenue stream. Meta says larger, more capable models are already in development and that Muse Spark is just the foundation on the road to what Zuckerberg and Wang call "personal superintelligence." CNBC’s Julia Boorstin explores why this launch is such a big deal for Meta.

Reporter: Julia Boorstin

Produced by: Stephen Desaulniers

Edited by: Andrew Evers

Senior Director of Video: Jeniece Pettitt

Additional Footage: Getty Images, Meta

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Why Meta's New AI Model Is Such A Big Deal

Guests & Subjects Covered

Muse SparkMeta Superintelligence Lab TheUnlike Meta'sCNBCs Julia BoorstinStephen Desaulniers EditedAndrew Evers Senior DirectorReality TVAI Sign

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