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Why Meta's New AI Model Is Such A Big Deal
Posted
April 9, 2026
Views
73,989
Likes
905
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107
Engagement
1.37%
April 9, 2026
73,989
905
107
1.37%
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Meta has launched Muse Spark, its most powerful AI model yet and the first major product from Chief AI Officer Alexandr Wang's newly formed Meta Superintelligence Lab. The release comes as the company ramps capital expenditures to as much as $135 billion this year, nearly double last year's spend, raising the stakes for every product that emerges from Wang's lab. Unlike Meta's previous open-source Llama models, Muse Spark will be proprietary, with plans to eventually offer paid API access, opening a potential new revenue stream. Meta says larger, more capable models are already in development and that Muse Spark is just the foundation on the road to what Zuckerberg and Wang call "personal superintelligence." CNBC’s Julia Boorstin explores why this launch is such a big deal for Meta.
Reporter: Julia Boorstin
Produced by: Stephen Desaulniers
Edited by: Andrew Evers
Senior Director of Video: Jeniece Pettitt
Additional Footage: Getty Images, Meta
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Why Meta's New AI Model Is Such A Big Deal
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