How Harry's Owner Is Taking On Procter & Gamble

The consumer packaged goods space is changing as direct-to-consumer companies are leveraging their online following to gain traction in retail stores. Mammoth Brands is one of the businesses at the forefront of this trend working to disrupt legacy players like Procter & Gamble and Unilever. Its founders started the shaving brand Harry’s over a decade ago and have now acquired other up-and-coming CPG names, like Coterie diapers.

Produced, shot, and edited by: Ryan Baker

Reporter: Amelia Lucas

Animation by: Jason Reginato, Emily Park

Additional Reporting by: Melissa Repko

Senior Managing Producer: Tala Hadavi

Additional Footage: Getty Images, Mammoth Brands

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How Harry's Owner Is Taking On Procter & Gamble