MLS Commissioner Don Garber On His Ideal World Cup And Why Apple TV Paywall Strategy Didn't Work
June 11, 2026
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27:39Now PlayingMLS Commissioner Don Garber On His Ideal World Cup And Why Apple TV Paywall Strategy Didn't Work
YouTube Description
as posted by the channelThe CNBC Sport videocast brings you interviews with the biggest names in the business. In this week's episode, CNBC's Alex Sherman sits down with Don Garber, Major League Soccer Commissioner.
They discussed his vision for MLS 3.0, the league's evolving media strategy with Apple, and why he believes the 2026 World Cup will be the rocket fuel that propels soccer's growth in North America.
Watch the full conversation above, and sign up to receive future editions of the CNBC Sport newsletter straight to your inbox
Reporter: Alex Sherman
Senior Field Producer: Jessica Golden
Senior Managing Producer: Tala Hadavi
Edited by: Tim Hurt
Animation: Jason Reginato
Additional Footage: Getty Images
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MLS Commissioner Don Garber On His Ideal World Cup And Why Apple TV Paywall Strategy Didn't Work
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