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Ann Patchett: "Books are a word of mouth product like nothing else."
Posted
May 26, 2026
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May 26, 2026
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1:20Now PlayingAnn Patchett on what actually sells a book: "I can give you the definitive answer to that question. It is not a book tour, an ad, a radio show, a television show, a celebrity book club pick. The only thing that actually sells books is a person reading a book and turning around to their friend and saying, 'oh my God, you have to read this book.' Books are a word of mouth product like nothing else. You can have the best publicity campaign, promotional campaign, and the book will flop. If somebody reads it and thinks 'okay', but they don't want to share it. And I and I always say the experience of loving a book is not complete until you have turned around and said to someone you have got to read this."
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