East Idaho News
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Ice cream parlor opens in iconic dome-shaped building in Rexburg
Posted
August 15, 2024
Views
1,622
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August 15, 2024
1,622
76
6
5.06%
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0:36Now Playing#eastidahonews #bizbuzz #magicalexperience
REXBURG – Come with me and you’ll be in a world of pure imagination.
That line from “Willy Wonka and the Chocolate Factory” is the vibe Jared Gold was going for when he opened an ice cream parlor at 110 West 4th South in Rexburg.
Sugarbeast opened at the end of July in the dome-shaped building across from the Brigham Young University-Idaho Center. It offers 10 homemade ice cream flavors that frequently rotate, along with pastries, chocolates and candy.
“We make everything right here,” Gold tells EastIdahoNews.com. “As intensive and artisanal as (the ice cream) is to make, 10 flavors is a lot to keep going.”
He’s getting ready to launch his fall flavors when school is back in session. The restaurant also includes a stage for karaoke nights and other events.
Gold says the building’s appearance is just as much of a draw as the treats.
“Buckminster Fuller is the guy who invented the geodesic dome design in the mid 20th century,” Gold says. “(The original builders) must have put a ton of money into this because it was super cutting-edge at the time. Not many of them survived but this is what brought us here. It’s so cool.”
The inside is decked out in yellow paint and bright lighting. Take a look in the video above.
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