Echelon Front
@echelonfront·138K subscribers·1.1K videos
It Impacted Me
Posted
October 30, 2025
Views
2,163
Likes
80
Engagement
3.70%
October 30, 2025
2,163
80
3.70%
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0:43Now PlayingDive Back Into Extreme Ownership Noew
Why do we keep writing these stories? Because leadership never ends.
From Extreme Ownership to The Dichotomy of Leadership — and now The Code. The Evaluation. The Protocol. — each book isn’t just a follow-up; it’s another chapter in a lifelong pursuit of leadership mastery.
In this behind-the-scenes reflection, Jocko Willink, Leif Babin, and Dave Berke talk about how the next book was born — out of combat lessons, business evolution, and personal failures turned into leadership principles.
This isn’t just about writing books. It’s about living them.
Falling down. Getting back up. Leading better — at home, at work, in life.
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