The Secret Ingredient to Postres and Social Media is the Same Thing: Creativity

Isabell Coss is an acclaimed postres chef with big ambitions who helps run Washington, DC’s Lutèce. As a young restaurant worker starting out in Mexico City, Isabel Coss learned that the secret ingredient to success was creativity and communication. Now Isabel Coss has been named one of Food & Wine’s Best New Chefs of 2023.

Watch now to learn about finding acclaim for her food, how to tell better stories on social media, and the path to pastry.

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Chapters:

[02:32] - Isabel Coss’ Story

[05:05] - Working in the Restaurant Industry

[15:41] - Becoming a Chef

[18:04] - Running a Family Business

[26:06] - Winning Best New Chef

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As a young chef starting out in the tough Mexico City restaurant scene, Isabel Coss learned the secret ingredient to success: creativity.

“I knew right away that I wanted to be in the kitchen. I really like the pressure,” Isabel Coss said about working at restaurants in a conversation with Shawn Walchef of Cali BBQ Media (). “And I like the constant creative solutions to try and solve any type of problem.

Now Isabel Coss is one of Food & Wine’s Best New Chefs of 2023 — thanks to her tantalizing dessert menu at Washington, DC’s Lutèce.

In the Best New Chef article, Food & Wine acclaimed: “Though she has spent many years working in professional kitchens, she still has a childlike wonder and excitement when it comes to her work.”

Lutèce is a “Neo Bistro” led by Postres Chef Isabell Coss and her husband, Michelin-starred Chef Matt Conroy

The Lutèce team’s hospitality and cuisine has garnered much acclaim, including being named a 50 Best Restaurant from the venerable New York Times food critics.

Isabell and company have also been working hard on their new Pascual concept — a Cocina Mexicana that’s a homage to her home country.

When it comes to communicating with guests (and the world) through social media, Isabel believes in the art of storytelling.

It’s not enough to post a picture of your beautiful dessert to social media. Why not also share a post explaining the origins of the recipe?

“Creativity happens when you’re already making a cake, or whenever you’re drawing. Something else will come, or something else will happen. So keep at it.”

Episode Links:

Lutèce Restaurant

Food and Wine Best New Chef

Isabel Coss Instagram

Pascual Restaurant

ABOUT ISABEL COSS —

Isabel Coss is a renowned chef who seeks inspiration from local ingredients, as well as the flavors she grew up with in Mexico City, to tell stories through a delightful, technique-driven and playful menu. She is the pastry and dessert chef at the Washington, DC restaurant Lutèce, which she runs with husband Matt Conroy, a Michelin-starred chef. Isabel is also chef and owner of Pascual. She previously oversaw the pastry program for Pujol, one of the World’s “50 Best Restaurants.”

Lutèce LinkedIn

ABOUT RESTAURANT INFLUENCERS —

Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Robert Irvine, Stratis Morfogen, Chris Comparato, Meredith Sandland, Jon Taffer, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media

Produced by Cali BBQ Media

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