April 21, 2025
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1:00Now PlayingImagine earbuds that do more than just play music, they connect to your brain.
Today on Entrepreneur Elevator Pitch: On the Street, we meet Kevin Nguyen from Niura, a neurotech company that transforms regular earbuds into tools that monitor focus and stress in real time.
@RogersHealy sees powerful potential here, but reminds us: when you're stepping into the wearables space, you're stepping into Apple's arena. His suggestion? A licensing model might be the smartest path forward.
Would you wear earbuds that help you work smarter?
Smart business buying starts with @amazonbusiness. Learn more here
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