Meet the Entrepreneur Turning One of New York’s Most Iconic Slices Into The Next Top Pizza Brand

Lawrence Longo, CEO of Off the Menu and partner in Prince St. Pizza, is leading the charge to grow the iconic SoHo pizza shop into a national brand. From the original New York location to spots in Las Vegas, Los Angeles, Chicago, Longo is committed to protecting what makes it special.

Watch now to learn about his vision for a great American pizza brand, building a loyal following, and the strategy behind growing a national pizza brand.

Sponsored by:

• TOAST AllIn1 Restaurant POS

Chapters:

[01:28] - The Vision for a Great American Pizza Brand

[02:10] - From Customer to Business Partner

[05:12] - Celebrity Fans and Unexpected Visitors

[06:25] - Navigating Public Opinion and Tuning Out Haters

[11:32] - What’s Next for Prince St. Pizza

SPONSORS:

RESTAURANT INFLUENCERS IS PRESENTED BY TOAST —

Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

• Toast AllIn1 Restaurant POS

Episode Links:

Lawrence Longo LinkedIn

Lawrence Longo Instagram

Prince St. Pizza Instagram

Prince St. Pizza Online

Prince St. Pizza TikTok

Key Takeaways:

Scaling Without Losing the Slice’s Soul: Lawrence Longo’s mission is to turn Prince St. Pizza into America’s next great national brand while preserving the flavor, culture, and experience of the original SoHo shop.

Strategic City Selection Drives Growth: From New York to Las Vegas, Los Angeles, Chicago, and other major cities, Longo chooses locations that fit the brand’s identity and have the audience to sustain its cult following.

Tuning Out the Noise: As Prince St. Pizza’s profile grows, so do the opinions. Longo focuses on the positive feedback, loyal fans, and long-term vision instead of letting criticism derail momentum.

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ABOUT LAWRENCE LONGO —

Lawrence Longo is an Canadian-born, Italian-bred, food entrepreneur who initially moved to Los Angeles to pursue a career in entertainment. Growing up his family loved to cook and eat, and that passion made its way into adulthood. Discovering an “off the menu” while having dinner at Wolfgang Puck’s Spago restaurant sparked an idea that would change his life forever. Now the Founder and CEO of Off the Menu, and having restaurant investment endeavors that include Prince St. Pizza and Irv’s Burger, Longo is sharing his passion for food and people by embarking on sharing secret menu items with the masses and helping restaurants catapult to prominence.

ABOUT RESTAURANT INFLUENCERS —

Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Shaquille O’Neal, Rob Dyrdek, Emeril Lagasse, Mayim Bialik, Jon Taffer, Robert Irvine, Toast co-founder Aman Narang, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media

Produced by Cali BBQ Media