200,000 Restaurants, 1 Million Menus: PepsiCo is Fueling Digital Growth of Restaurants

André Moraes, Global Digital Marketing lead at PepsiCo, is helping restaurants grow with digital tools and local marketing support. From menu optimization to community programs, Pepsi has become more than a beverage brand. It is a growth partner for restaurants everywhere.

Watch now to learn how Pepsi supports restaurants with free tools, invests in local businesses, and helps strengthen communities.

Chapters:

[01:45] - Pepsi as a Growth Partner for Restaurants

[04:12] - Why Tools Matter for Operators

[06:08] - Menu Pro and 1 Million Menus Optimized

[15:40] - Measuring Success Through Restaurant Partners

[17:58] - How the Local Eats Program Works

SPONSORS:

RESTAURANT INFLUENCERS IS PRESENTED BY TOAST —

Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

• Toast AllIn1 Restaurant POS

Episode Links:

André Moraes LinkedIn

PepsiCo LinkedIn

PepsiCo Online

PepsiCo Local Eats Program

PepsiCo Labs Program

PepsiCo Digital Labs

PepsiCo Menu Pro

Russell’s Barbecue

Key Takeaways:

Pepsi’s Free Digital Tools Drive Growth: From Menu Pro to the Digital Lab, Pepsi provides restaurant partners with resources at no cost, helping more than 200,000 operators optimize over a million menus worldwide.

Hands-On Support Builds Operator Confidence: With digital leads working one-on-one with restaurants, Pepsi ensures partners get practical guidance, AI-powered tools, and measurable results like double-digit digital sales growth.

Local Eats Strengthens Communities: By investing in marketing, visibility, and education, Pepsi helps independent restaurants attract loyal guests while reinforcing the vital role local dining plays in neighborhood life.

***

ABOUT ANDRÉ MORAES —

André Moraes leads PepsiCo’s Global Foodservice Digital Marketing Transformation team – the Digital Lab. Working directly with restaurants that are partnered with Pepsi around the globe, the Digital Lab offers a suite of industry leading products and services that are free-of-charge and help restaurants reach, convert, and retain customers through digital channels.

Prior to joining PepsiCo, André worked on both the tech and agency sides of the marketing world – leading consumer strategy and marketing intelligence at Google within the food and beverage sector, and previously also serving as Global Director of Marketing Sciences at OMD.

ABOUT RESTAURANT INFLUENCERS —

Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Shaquille O’Neal, Rob Dyrdek, Emeril Lagasse, Mayim Bialik, Jon Taffer, Robert Irvine, Toast co-founder Aman Narang, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media

Produced by Cali BBQ Media