Etimes
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Alia Bhatt and Isha Ambani turn business partners for a kids’ wear brand
Posted
September 7, 2023
Views
957
Likes
9
Engagement
0.94%
September 7, 2023
957
9
0.94%
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2:23Now PlayingAlia Bhatt recently took to Instagram to announce the partnership of her kids’ wear brand with Isha Ambani’s Reliance Retail Ventures Ltd. Sharing a photo with Isha, the actor wrote in the caption ‘Delighted to share that Ed-a-Mamma and Reliance Retail Ventures Ltd have entered into a joint venture. Ed-a-Mamma is a bootstrapped venture with a big heart. Reliance Retail is India’s largest retailer. What we have in common is our dream to continue the work of building a homegrown, vocal-for-local brand of children's products that are safe, parent-friendly and planet-friendly. On a more personal note, for Isha and me, this is also about two moms coming together. That just makes it so much more special.’ Reacting to the post, Karan Johar commented ‘Badhai ho. So proud’, whereas Alia’s mother wrote ‘Wonderful news congratulations to two amazing women’. Many others wrote congratulatory messages for the new business partners. According to an earlier report in The Economic Times, the brand acquisition by Ambanis is being seen as a strategic move as Alia’s brand is already a known name in the segment of kids’ wear. The report also stated that Alia’s brand was believed to have an evaluation of over Rs 150 crore earlier this year and the Ambani father-daughter duo has proposed the acquisition for around Rs 300-350 crore. For more news and updates, stay tuned to ETimes.
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