How A Promising Scrubs Startup Found Itself Poised To Tackle The Pandemic | Forbes

When Heather Hasson went shopping for scrubs for the first time, it was at a medical supply store in a Los Angeles strip mall. They were hanging on a rack behind an offering of bedpans. “How come people are so focused on the athlete?” Hasson, 37, CEO of fashion startup Figs asked in a July interview with Forbes. “The Lululemon, the Nike NKE, the Adidas—they make clothes for performance, so athletes can perform better. No one is focused on healthcare professionals who save lives.”

Those professionals — the core Figs customer — are now the most essential of the world’s essential workers. Before coronavirus took over the global consciousness and opened a frightening lens on hospital rooms and makeshift treatment centers across the planet, Hasson and her partner, Trina Spear, had had spent six years building Figs to revenue of $150 million, most of it from the sale of upgraded — and stylized — hospital scrubs.

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