November 12, 2021
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1:43Now PlayingTaylor Swift just released fresh recordings of the 16 songs from her 2012 album Red, along with 14 others that did not make it on the original album. It is the second of six releases Swift announced as part of her effort to take back control of her most popular songs.
Red (Taylor’s Version) follows the April release of Fearless (Taylor’s Version), which has sold more than 867,000 album equivalent units and been streamed almost 600 million times to date—more than quadruple the sales of the original Fearless (2008) in the same time frame, according to MRC Data.
“WELL WELL WELL you all really went out and left my greatest expectations in shambles this week,” Swift tweeted on April 16, after the first re-release debuted at No. 1 on the Billboard Hot 100, making it the first chart-topping album of its kind (a re-recorded version of another No. 1 album) to do so. “Honestly?? How?? Did I get this lucky??”
The 31-year-old star, who has a net worth of $550 million according to Forbes estimates, is hoping to repeat that success with the new version of Red, setting the stage for a new catalog of master recordings that will supplant her first six albums, which were acquired by music executive Scooter Braun in 2019 without her permission and later sold to private equity firm Shamrock Holdings for a reported $300 million.
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