Forbes
@forbes·2.1M subscribers·11.3K videos
Kanye West’s Net Worth Obliterated As Adidas Cuts Ties | Forbes
Posted
October 25, 2022
Views
171,705
Likes
2,734
Comments
1,580
Engagement
2.51%
October 25, 2022
171,705
2,734
1,580
2.51%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
4:12Now PlayingJust days ago, the rapper-cum-fashion entrepreneur Kanye West challenged Adidas to drop him following a weeks-long barrage of antisemitic remarks made on social media and in national media appearances.
“I can say antisemitic s—- and Adidas cannot drop me,” said the rapper, who legally now goes by the name “Ye,” on the Drink Champs podcast earlier this month. Ye, who had worked with Adidas since 2013 on his Yeezy line of super-expensive, super-popular sneakers, thought he was untouchable. After all, Adidas gets an estimated 4% to 8% of its sales from Yeezy products, according to investment bank Cowen. For Ye, it was an even bigger deal, accounting for $1.5 billion of his net worth.
Today—Tuesday, October 25—Adidas finally broke its silence and ended the relationship. That move will cost them big, but Ye even more, immediately knocking him out of the billionaire ranks.
Read the full story on Forbes
Subscribe to FORBES
Stay Connected
Forbes newsletters
Forbes on Facebook
Forbes Video on Twitter
Forbes Video on Instagram
More From Forbes
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
