Forbes
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Rhett & Link: How The Original Kings Of YouTube Built A Lasting Brand And Became Career Creators
Posted
September 26, 2023
Views
170,832
Likes
6,269
Comments
332
Engagement
3.86%
September 26, 2023
170,832
6,269
332
3.86%
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35:05Now PlayingBest friends since grade school, the two former engineers—real names Rhett James McLaughlin and Charles Lincoln “Link” Neal III—began posting comedy shows on YouTube in 2011. Today their Burbank, California, entertainment company, Mythical, employs more than 100 people who create YouTube series like the daily variety show Good Mythical Morning, the Mythical Kitchen cooking series and sketch comedy channel Smosh for their 18 million subscribers. The pair produces podcasts and live summits too. Their online store hawks merch ranging from hoodies to kitchen tools to toiletries.
Creators. Influencers. Streamers. Vloggers. Whatever you call them, these powerful social media personalities are calling the shots in entertainment and advertising.
This year, the 50 honorees on our second annual Forbes Top Creator list harnessed their combined 2.6 billion followers to haul in an estimated $700 million in earnings. That's up more than 20% from 2022's $570 million score. To rank the world's Top Creators, Forbes crunched data on the earnings, follower counts, engagement rates, and entrepreneurial activities of thousands of internet personalities with the help of the creator marketing firm, Influential.
The result: The fifty people tapping their massive fan bases to reshape the worlds of media, marketing, entertainment, and taste.
Read the full story on Forbes
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