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‘The Great Re-bundling’: Can The NBA Secure A $100 Billion Rights Deal?
Posted
July 27, 2024
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4,086
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July 27, 2024
4,086
107
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2.72%
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0:51
45:39Now PlayingMichael Schreiber, the CEO of Playfly Sports, a sports marketing and technology firm, joins Forbes senior writer Jabari Young at the Nasdaq MarketSite to share his insights on the rapidly changing sports media landscape. Schreiber also expresses confidence in the NBA’s ability to eventually land a groundbreaking $100 billion media rights agreement.
Established in 2020, Playfly Sports handles media rights for NBA, NHL, MLB teams and college programs, including the University of Nebraska and Penn State. Schreiber indicates that Playfly Sports has expanded to nearly 1,000 employees, mainly through acquiring in-house Fox Sports marketing divisions in 2020 to establish the company.
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