Forbes
@forbes·2.1M subscribers·11.3K videos
Ian Boggs And Savanah Moss Join The Forbes Top Creators List
Posted
October 30, 2024
Views
1,923
Likes
48
Comments
1
Engagement
2.55%
October 30, 2024
1,923
48
1
2.55%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
0:30Now PlayingThe influencer industry is estimated to be worth $250 billion today, and Goldman Sachs predicts the number will swell to nearly $500 billion by 2027. The 50 honorees of the 2024 Forbes Top Creator list are riding the growth of the creator ecosystem (now estimated to be nearly 50 million people strong). This year’s listers earned almost $720 million over the last 12 months––a jump of $20 million from 2023. Since last year, the Forbes Top Creators have added more than 100 million followers to their collective total––now boasting more than 2.7 billion followers across YouTube, TikTok, and Instagram.
Creators are now harnessing their social influence to evolve from entertainers to entrepreneurs. MrBeast, Khaby Lame, the D'Amelio sisters, the Paul brothers, and Emma Chamberlain run their own brands, hawking hamburgers, cooking tools, shoes, energy drinks, and coffee nationwide. Others, including Addison Rae Easterling, Matt Rife, and Amelie Zilber, have jumped from phone screens to mainstream media. And in an industry once built on selfies, some are building streaming studios. Dhar Mann and Rhett & Link lead production companies employing over 100 folks to deliver slick, high-quality content. Tech guru Marquess Brownlee runs his YouTube channel out of a New Jersey warehouse.
To rank the world's Top Creators, Forbes crunched data on the estimated gross earnings, follower counts, engagement rates, and entrepreneurial activities of thousands of internet personalities with the help of the creator marketing firm Influential.
The result: The 50 social media stars using their massive reach and loyal fans to turn social media buzz into billions of dollars.
Subscribe to FORBES
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
Stay Connected
Forbes newsletters
Forbes on Facebook
Forbes Video on Twitter
Forbes Video on Instagram
More From Forbes
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
