Forbes
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Overtime Founder Explains Why Modern Sports Leagues Must Act Like Content Studios
Posted
February 7, 2026
Views
843
Likes
18
Engagement
2.14%
February 7, 2026
843
18
2.14%
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18:22Now PlayingCEO and Founder of Overtime Dan Porter sat down with Forbes at Super Bowl 60 to discuss the strategic evolution of his company into a global sports and media powerhouse. Porter talks about the intersection of sports as culture, the importance of audience development over traditional broadcasting, and his unconventional approach to brand partnerships.
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