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Introducing a A Different Take

Posted

June 12, 2026

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“A Different Take” is the marketing case study podcast that unpacks the biggest brand, product, and advertising launches of our time. Each season spotlights one iconic company or breakthrough innovation, seen from every angle—strategy, creative, timing, risk, cultural resonance, and the lessons that shaped the outcome.

Season One goes deep on Coca-Cola and the evolving role of AI in advertising—revealing how one of the world’s most recognizable brands balances legacy with reinvention. From daring creative experiments to tech-fueled storytelling, we break down what soared, what stumbled, and what marketers can learn.

If you want to understand why campaigns succeed—not just that they do—this is your insider’s playbook.

Big launches. Bold bets. Real lessons.

Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:

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