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Santa Meets Silicon: The Story Behind Coca-Cola’s AI Campaign
Posted
June 15, 2026
Views
494
Likes
22
Engagement
4.45%
June 15, 2026
494
22
4.45%
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44:10Now PlayingSeason 1 Episode 2: Coca-Cola's holiday advertising has long-signaled the unofficial start of the season so their seminal use of AI caught a great deal of attention. But this wasn’t an overnight experiment rather the result of years of exploration, raising questions about how legacy brands can thoughtfully adopt emerging technology while navigating public skepticism. The conversation with Coca-Cola CMO Manolo Arroyo examines whether audience reactions were driven by the technology itself or its execution, when AI genuinely unlocks creatively, and how brands and creators can balance innovation, cultural relevance, and concerns about the future of creative work.
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