Forbes
@forbes·2.1M subscribers·11.3K videos
The Biggest Mistake New Podcasters Make
Posted
August 12, 2026
Views
102
Likes
1
Engagement
0.98%
August 12, 2026
102
1
0.98%
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1:37Now PlayingEveryone wants to start a podcast. Erika Kullberg thinks most people shouldn't. She argues discoverability is one of the biggest challenges in podcasting today—and says creators are often better off building an audience elsewhere before launching a show.
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