Forbes
@forbes·2.1M subscribers·11.3K videos
The Problem With Using Short-Form to Grow Long-Form
Posted
August 12, 2026
Views
999
Likes
10
Engagement
1.00%
August 12, 2026
999
10
1.00%
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0:38Now PlayingErika Kullberg says creators often overestimate how much short-form content drives long-form viewership. Her strategy has been simple: prioritize great guests, strong conversations, and only publish episodes she's proud of.
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