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Macy's closing stores as focus shifts

Posted

February 28, 2024

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Macy’s will close 150 unproductive namesake stores over the next three years, including 50 by year-end. The company made the announcement Tuesday after posting a fourth-quarter loss and declining sales. As part of the strategy, Macy’s aims to upgrade its remaining 350 stores, with plans to add more salespeople to fitting areas and shoe departments, while adding more visual displays like mannequins. At the same time the company signaled a pivot to luxury, which has fared better overall.

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