Fox 5 New York
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Wendy's looking to test surge pricing
Posted
February 28, 2024
Views
5,150
Likes
19
Comments
43
Engagement
1.20%
February 28, 2024
5,150
19
43
1.20%
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1:42Now PlayingWendy’s is looking to test having the prices of its menu items fluctuate throughout the day based on demand, implementing a strategy that has already taken hold with ride-sharing companies and ticket sellers. During a conference call earlier this month, Wendy’s CEO Kirk Tanner said that the Dublin, Ohio-based burger chain will start testing dynamic pricing, also known as surge pricing, as early as next year.
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