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GeekWire Studios: AI Breakthrough Awards & the Road to FUSION | Michael Atalla, UiPath
Posted
June 25, 2026
Views
10,870
June 25, 2026
10,870
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10:10Now PlayingThe conversation around AI has shifted. It's no longer about what the technology can do, it's about whether it's reliable, connected, and measurable across the business. Michael Atalla, Chief Marketing Officer at UiPath, joins GeekWire Studios to talk about that shift and why customer stories are now the proof point for what real AI transformation looks like.
Atalla previews the AI Breakthrough Awards, a new partnership between GeekWire and UiPath recognizing companies that have moved AI beyond a demo into measurable, production-scale value. He's looking for use cases that show real adoption, real outcomes, and real governance, not concepts. He also looks ahead to FUSION 2026, UiPath's flagship event taking place September 22-25 in Las Vegas, where customers will share what's actually working.
Michael Atalla
Chief Marketing Officer,
UiPath
John Cook
Co-founder & Publisher,
GeekWire
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