How to sell ANYTHING (without even trying)

Almost everything you do is selling - whether you’re selling a product, a house, yourself, or making sure you guys smash the like button (jk)…you’re selling. And I’ve found THIS is the easiest way to sell anything, and often it happens without you ever even trying. Snapchat/Instagram: GPStephan

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The first, and simplest way to do this is just to be passionate and believe in what you’re talking about. You could absolutely awful at just about every other aspect, but if you’re really excited about whatever it is, you’ll still come out ahead. Think of it like this - people pick up on how you feel. If you feel bad about something, it’ll come through in the subtleties of how you act, the way you speak, and the words you use - at a subconscious level, this is very, very difficult to fake.

Just this one small change could make all the difference - being excited and passionate about what you’re talking about. You really, really need to believe it…and not a fake believing, either. If you fake it, it doesn’t quite work - you actually need to be excited about it and you actually need to believe it, otherwise it’s not going to work and people are going to see through it.

Having this excitement and enthusiasm is often what leads people to do really, really well at something in the beginning, only to have their excitement and sales ability dwindle as they settle down and get complacent. I see it all the time. People go into something and have a ton of excitement and enthusiasm because it’s new…and then they slowly do worse over time, even though their knowledge and technical ability go up. You need to maintain that level of excitement and passion while also increasing your technical knowledge, and this is where things really take off.

And keep in mind that anytime you’re selling something, it needs to solve a problem. We primarily buy things that make our lives easier and bring enjoyment to us. It’s much more difficult to sell something by really convincing someone they need it than to figure out the problems that person has and provide a solution.

This is why I believe the best things really tend to sell themselves, without really any convincing. It should be easy. Think of it this way, if you need to convince someone to do something, it’s much less effective than figuring out what that person needs and providing it to them, while really believing in it at the same time.

Ideally, everything you should do should be a win-win. It should actually benefit the other person MORE than you, and that’s how it’s sustainable. The way I see it, if you sell anything, it should be sustainable long term…if you ever take advantage of someone, you’ll never get their trust back. And honestly, that’s a lose-lose…in real estate, my repeat business has made my entire career. Had I just been short sighted to close deal after deal without care, my career would’ve been over pretty quick. Everything needs to benefit the other person MORE than what you’re getting…and in return, more people will come back, that ends up with more money for you, and more value for them. Win win.

For business inquiries or one-on-one real estate investing/real estate agent consulting or coaching, you can reach me at GrahamStephanBusiness@gmail.com

Suggested reading:

The Millionaire Real Estate Agent

Your money or your life

The Millionaire Real Estate Investor

How to Win Friends and Influence People

Think and grow rich

Awaken the giant within

The Book on Rental Property Investing

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