Inside Edition
@InsideEdition·13.8M subscribers·37K videos
Are United Airlines, Sean Spicer and Pepsi's Apologies Effective?
Posted
April 13, 2017
Views
32,381
Likes
358
Comments
42
Engagement
1.24%
April 13, 2017
32,381
358
42
1.24%
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2:32Now PlayingThree gigantic requests for forgiveness came back to back after Pepsi, United Airlines and White House Press Secretary Sean Spicer all had massive public relations gaffes over the last two weeks. Crisis manager Karen Kessler told Inside Edition four things are needed to make a good corporate apology. "You have to apologize. You have to know who you are apologizing to. You have to know what you are apologizing for. You have to do it again after you apologize," she said. #InsideEdition
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