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Census 2026 - What You MUST Know | Dorian von Freyhold
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August 10, 2026
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3:28Now PlayingDr. Dorian von Freyhold highlights how design changes to the Australian Census religion question account for roughly a third of the reported rise in non-religion, driving a 27-percentage-point swing based on layout alone. Although secularisation is real, question formatting, such as placing "No religion" at the top of the list, has structurally inflated the official headline numbers.
Dr. Dorian von Freyhold is a researcher and strategist specialising in consumer psychology, data science, survey design and business analytics. He holds a PhD from the University of Queensland, where he also lectured in business analytics, consumer psychology and marketing research. Von Freyhold has applied experimental and behavioural research methods across consulting, polling and commercial analytics, and is Managing Partner at Compass Polling. His recent research includes a 5,000-person experiment examining how the wording and structure of the Australian Census religion question can influence responses.
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Follow Dorian on LinkedIn: www.linkedin.com/dr-dorian-von-freyhold-20716479
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