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What The Czech Republic Reveals About Australia's Census | Dorian von Freyhold
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August 11, 2026
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2:14Now PlayingDr Dorian von Freyhold notes that when the Czech Republic redesigned its census, the proportion of people identifying as non-religious dropped from 55% to 33% — the reverse of what has happened in Australia, and driven by the same thing: a change to the question.
Dr. Dorian von Freyhold is a researcher and strategist specialising in consumer psychology, data science, survey design and business analytics. He holds a PhD from the University of Queensland, where he also lectured in business analytics, consumer psychology and marketing research. Von Freyhold has applied experimental and behavioural research methods across consulting, polling and commercial analytics, and is Managing Partner at Compass Polling. His recent research includes a 5,000-person experiment examining how the wording and structure of the Australian Census religion question can influence responses.
See Dorian's explainer about this year's census here
Full video here
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Follow Dorian on LinkedIn: www.linkedin.com/dr-dorian-von-freyhold-20716479
Compass Polling
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