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The “Dog Food Test” That’s Crushing Trump | Strategy Session
Posted
May 8, 2026
Views
2,294
Likes
240
Comments
15
Engagement
11.12%
May 8, 2026
2,294
240
15
11.12%
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3:18Now PlayingRick Wilson breaks down a brutal rule of politics and advertising: if the product is bad, no amount of messaging can save it. Using what advertisers call the “dog food test,” he explains why Trump’s brand—and the Republican Party tied to it—may be reaching a breaking point with voters.
“If the dog food tastes like shit, the dogs won’t eat it.”
And according to Rick, that’s becoming impossible to spin away.
Full episode
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