August 28, 2026
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5:43Now PlayingPete Buttigieg started it. Now every smart Democratic candidate is doing it.
Abdul El-Sayed went on Fox News and told Jesse Watters to his face — you haven't asked me one question about gas prices groceries healthcare or the trade war. John Ossoff triggered the entire Republican ecosystem with one line about Natalie Harp. James Talarico is doing it in Texas. And Rick Wilson and Wajahat Ali are here to explain why this strategy is working and why it took Democrats so long to figure it out.
The analogy is Inception. You don't need to convert a Fox News viewer. You just need to plant a whisper. One effective communicator comes on and dismantles a little bit of the propaganda and a part of the audience thinks — wait a second. This guy seems smart. This guy seems capable. This guy is a fighter.
And people want fighters. That is why Trump won. Not because of policy. Because he came in and said I am a bulldozer and I will take them all on. The Democratic candidates who are winning right now understand this. You cannot leave the nonsense unchallenged in people's heads. You have to go where Republicans live and hit them in the face with their own material.
On the Republicans themselves — Rick calls them cosplay crusaders with weak chins weak knees and weak cankles. Deeply insecure about their masculinity. More obsessed with transgender people than transgender people actually are. There are nine trans athletes in the entire NCAA with hundreds of thousands of student athletes. Zero trans athletes in the WNBA. It is not an issue in reality. It is only an issue in their heads.
And why do they keep going back to it? Because they can't run on the economy anymore. That used to bring moderate suburban Republicans over. Now everyone knows that argument is nonsense. So if you can't win on substance you go back to genitalia.
Grow the hell up.
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