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TRAIN LIKE BRADY: TB12 CEO John Burns Breaks Down Brady's Plan & TB12 Training Principles
Posted
February 6, 2021
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February 6, 2021
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10:25Now PlayingJohn Burns is the CEO of TB12, the health and wellness company founded by 6-time Super Bowl Champion Tom Brady and co-Founder Alex Guerrero. John is responsible for leading all aspects of the company’s operations and growth strategy. He has enjoyed a successful career in executive leadership and venture capital. With a strong passion for entrepreneurship and brand building, he has served as Founder, Chairman and/or CEO of multiple consumer companies. John has a particular interest in health, wellness, sports, and fitness. He serves, or has served, on the Boards of TB12, Spartan Race, Grillos Pickles, Yasso, and EverybodyFights. John received his undergraduate degree from Boston College and his M.B.A. from Babson College.
TB12 is a global health & wellness brand focused on helping people everywhere live a healthy and active lifestyle. Co-founded in 2013 by Brady and his business partner Alex Guerrero, and inspired by his training method, TB12 helps people do what they love, better and for longer with a focus on injury prevention and recovery. The TB12 method is a combination of in-person and virtual treatments that incorporate pliability and functional movement with innovative products and content to train and work at the speed of sport. Integrating revolutionary concepts in deep-force muscle pliability work, hydration, nutrition, functional strength & conditioning, and cognitive fitness, TB12 supports active individuals through an omni-channel approach that incorporates physical locations, immersive digital experiences, and innovative functional products.
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