June 30, 2025
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3:11Now PlayingAI is coming for sports media—and fast. In this video, Luke Thomas breaks down how AI is already replacing traditional news desks, content creators, and even personality-driven sports commentary. With digital outlets like The Washington Post losing millions and media companies investing in AI-generated personalities, the future of sports journalism looks increasingly automated. Luke shares firsthand stories from inside the media industry and explains why the disruption isn’t just coming—it’s already here.
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