New York Post
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The secret science of how drugs like Ozempic and Jardiance get their weird names
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December 15, 2023
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1:58Now PlayingIf you’ve ever found yourself absentmindedly humming the “oh-oh-oh-Ozempic” jingle, you have David Paton to blame. NY Post Senior Features Writer Michael Kaplan shares this story.
The singer-songwriter, who was in the Bay City Rollers, co-wrote “Magic” — the 1975 hit for his band Pilot that he reworked and sang for the trendy weight-loss drug’s TV commercials, which play incessantly on network television.
“I have heard from doctors about patients not remembering the names of drugs but singing the songs,” a former product manager for drug companies that include Merck and Pfizer, told The Post. “Of course the doctors validate the drug names. But they know what their patients are referring to. They’ve also seen the commercials.”
Indeed, “One thing drug advertising does is teach people the branded names,” Adrienne Faerber, a researcher in drug advertising, marketing and policy, told The Post. “Jingles are perfect for that.
“How do you learn your ABCs? Through a song. How do you learn a drug name? Through a song. The songs are super upbeat, even when they talk about diseases and terrible side effects.”
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#ozempic #jardiance #science #health
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