Nicotine pouches see explosive growth by aggressively targeting young people, new report finds
May 18, 2026
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1:28Now PlayingNicotine pouches see explosive growth by aggressively targeting young people, new report finds
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as posted by the channelSales of nicotine pouch products have exploded in recent years, with the global market now worth nearly $7 billion. A new report from the World Health Organization concludes that rapid growth is being driven by aggressive marketing that targets young people.
The WHO says the tactics being used to market nicotine pouches include flavors such as bubble gum and gummy bears, and packaging that mimics the look of candy. Dr. Ranti Fayokun, of the WHO, says flavored products are a known way to hook young users. She says some products are even marketed for use in schools, and they can contain alarming levels of the highly addictive nicotine.
The WHO report urges countries to adopt a range of regulations, including marketing restrictions and bans on flavored nicotine pouch products.
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