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Making It Work: Fast Track Your E-Commerce Plans
Posted
June 22, 2020
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42
June 22, 2020
42
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53:12Now PlayingMaking It Work is a live, interactive online series that brings together business owners who are finding new ways to generate revenue.
Atlantic Sea Farms had a three-year plan to launch online sales of their specialty kelp products. But the arrival of the coronavirus and its impact on Maine restaurants forced them to launch in three weeks. Coupled with a digital marketing campaign, the company’s products are now in groceries along the Eastern Seaboard.
Likewise, managers at Independence Floor Supply thought they should offer their wholesale flooring services online at some point. That abstract notion became a priority as the company sought ways to diversify. Their new e-commerce website paid for itself in three weeks, and continues to bring in thousands of dollars in additional sales of new products.
Join moderator Carol Coultas to hear directly from business owners about their success and missteps in fast-tracking e-commerce plans.
On the panel:
Jim Werner, Operations Manager, Independence Floor Systems
Jesse Baines, Sales and Marketing Director, Atlantic Sea Farms
Holly Martzial, Marketing Manager, Rosemont Market & Bakery
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