Raj Shamani
@rajshamani·18M subscribers·2.5K videos
Gold Vs Diamonds, Lab Grown Vs Natural, Business & Investment | Limelight | FO367 Raj Shamani
Posted
June 12, 2025
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258,191
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Engagement
June 12, 2025
258,191
3,744
928
1.81%
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1:04:30Now PlayingEngagement rings
Environmental impact
LGD Market size:
LV, Prada and other luxury brands enter LGD segment
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In this episode, we have Pooja Madhavan, Founder & MD of Limelight Lab Grown Diamonds, India’s biggest lab-grown diamond brand. She breaks down the truths the traditional diamond industry won’t talk about. From the myths around value and rarity to the real reason lab-grown diamonds are making headlines, she discusses everything.
We talk about why gold keeps going up in value while diamonds don’t, what makes lab-grown diamonds so affordable, and how they’re helping Indians finally own their dream solitaire. Pooja also shares some wild facts like how much earth we destroy to mine a single carat and explains why you literally can’t tell a lab-grown diamond apart from a natural one. There's also a deep dive into supply chains, industry secrets, and how pricing really works.
In the last segment of the episode, Pooja tells the shady tactics of big diamond players, why luxury brands may already be using lab-grown stones, and how Limelight’s franchise model works. She even discusses why the Kohinoor is so special.
Subscribe for more such episodes!
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About Raj Shamani
Raj Shamani is an entrepreneur and the host of the Figuring Out Podcast. He sits down with experts, athletes, celebrities, billionaires, and world leaders to break down how they actually win: money, business, mindset, relationships, and life. He's also a bestselling author, speaker, and angel investor. His work sits at the intersection of business, psychology, and human behaviour.
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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.
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