Truth About Making Money in India - Attention, Branding & 2026 Strategy | Rajiv | FO457 Raj Shamani

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Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices.

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My gear for shooting this video:

Canon EOS 200D II 24.1MP DSLR Camera

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Canon EFS 1855mm f/3.55.6

Yunteng Aluminium Tripod (Vct690, Black)

Zoom H6 All Black (2020 Version)

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Shure MV7 USB Podcast Microphone

GODOX SL150II 150W LED Video Light

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In today’s episode, we have Rajiv Talreja, India’s MSME Business Coach and Founder - Quantum Leap Learning Solutions Pvt Ltd. We talk about why starting a business is easy but sustaining it is hard, how customers actually decide what they are willing to pay, and why choosing the right customer and pricing strategy matters more than most founders realise.

He further breaks down the real business game behind perceived value, healthy margins, and sales mindset. He also shares why content creation and brand building are no longer optional for growth, how clarity in marketing and sales can make scaling easier and more predictable and many more insights!

This episode is packed with practical, no-nonsense insights for entrepreneurs, business owners, and anyone building a company under pressure. Watch till the end for grounded lessons on resilience, decision-making, and long-term business growth.

Subscribe for more such conversations!

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LinkedIn: linkedin.com/in/rajivtalreja

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About Raj Shamani

Raj Shamani is an entrepreneur and the host of the Figuring Out Podcast. He sits down with experts, athletes, celebrities, billionaires, and world leaders to break down how they actually win: money, business, mindset, relationships, and life. He's also a bestselling author, speaker, and angel investor. His work sits at the intersection of business, psychology, and human behaviour.

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About Figuring Out

Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.