How to Build Saree Brand: Strategy, Systems, AI & Profit | Prasad Chalavadi | FO498 Raj Shamani
April 18, 2026
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1:29:22Now PlayingHow to Build Saree Brand: Strategy, Systems, AI & Profit | Prasad Chalavadi | FO498 Raj Shamani
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In today’s episode, we sit down with Nagakanaka Durga Prasad Chalavadi, Founder and Managing Director of SSKL.
We talk about how he started by selling just 300 sarees from a basement, why the saree market is still highly unorganized, and how he identified a large opportunity in it.
The conversation also covers how he scaled using cluster-based expansion, why controlling the supply chain improved both cost and quality, and how trust and pricing play an important role in emotional categories like sarees.
He also explains how systems like data, MIS, and the smart use of AI in retail can improve sales, forecasting, and customer understanding. This episode breaks down practical lessons on building and scaling a business in India.
Subscribe for more such conversations.
Follow Nagakanaka Durga Prasad Chalavadi here:
Follow VaraMahalakshmi Silks here:
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About Raj Shamani
Raj Shamani is an entrepreneur and the host of the Figuring Out Podcast. He sits down with experts, athletes, celebrities, billionaires, and world leaders to break down how they actually win: money, business, mindset, relationships, and life. He's also a bestselling author, speaker, and angel investor. His work sits at the intersection of business, psychology, and human behaviour.
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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.
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