June 11, 2018
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12:20Now PlayingIn this Majority Report clip, look, guys, we know you love Elon Musk but this is a bit much.
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"Elon Musk built Tesla, Inc., by turning Tesla into a great story. This story — one that’s partly about the allure of “disrupting” the auto industry, partly about building a modern-day muscle car, and partly about an eco-friendly mission to save the world — has convinced investors to propel his vision with billions of dollars in cash.
To some extent, every entrepreneur is a storyteller, their venture a vehicle to an imagined future, but Musk is in a class of his own. Whether he’s talking about building electric cars, tunneling under the streets of Los Angeles, or colonizing Mars, his stories matter more than others. They reshape markets.
In the end, however, entrepreneurship can’t be pure fiction. The fiction must serve as a prelude to the creation of a new company that adheres to a simple, fundamental rule: Revenues must be higher than costs, or costs must be financed. Facts matter.
Recent news articles have focused on Musk’s Twitter meltdown, in which he raged at the press for pointing out problems with some of his stories. But the real issue isn’t Musk’s thin skin. The example of Tesla — its rise and its potential fall — shows the power of narrative to affect the allocation of billions of dollars."*
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