How to Turn Fans into Customers and Customers into Fans (feat. David Meerman Scott)

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Do you ever wonder how some brands are able to generate word-of-mouth buzz and radical devotion to their products? In this interview, David Meeman Scott and I look at a diverse range of products including batteries, auto insurance, a rock band, and believe it or not underwear. We examine how these brands are able to generate an unprecedented amount of enthusiasm and devotion for their products. No matter what industry you're in, I'm confident this conversation will spark an idea for building a rabid fanbase around your products and services.

►Full show notes for this episode can be found here

Books mentioned in this episode:

►FanocracyTurning Fans into Customers and Customers into Fans

►The New Rules of Marketing and PRHow to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

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About the Podcast

The Shaun Tabatt Show is an interview-based program connecting you with thought leaders from across the globe, digging into important topics like creativity, personal development, marketing, health, spirituality, and more.

The Shaun Tabatt Show is proud to be part of the Destiny Image Podcast Network. See all of our shows here

Shaun’s 1st loves are his faith, family, books, coffee, and running. By day he works for Nori Media Group as an Acquisitions and Marketing Publishing Executive. He also serves a select number of clients through his PR company. Shaun and his wife are the proud parents of 10 AMAZING children.

Follow Shaun on social to keep up with the latest, and meet many of the incredible guests he’s been honored to have on the show.