January 31, 2014
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1:48Now PlayingSir Richard Branson has criticised Western Australia's shark cull on the same day as bait was being laid for the first time off Perth beaches.
The businessman, who fights China's shark fin trade, said the move will discourage tourism in the region rather than boost it, adding that the policy is denting the area's reputation around the world.
Speaking on Fairfax radio in Australia, he said: "I'm sure one of the reasons he (Western Australia Premier Colin Barnett) did it was because he was thinking it would encourage tourism.
"It's going to do quite the reverse, I think.
"You're advertising a problem that doesn't exist in a major way and you're deterring people from wanting to come to Perth and your beautiful countryside around it.
"All you're going to achieve, I think, is to worry people unnecessarily."
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