NO MORE AI BUSINESSES!

What if the biggest opportunity in AI isn’t starting an AI company, but quietly rebuilding the business you already have around it?

That was one of the first ideas Alex Hormozi challenged me with when we sat down.

I’ve spent roughly 10 hours speaking with Alex over the last few years and there is one reason I keep asking him back - he makes complicated business problems feel solvable.

Alex has this rare ability to take something that feels completely overwhelming, strip away the noise and show you the decision that actually matters. This is particularly valuable right now, when AI is changing how companies are built and more people are outsourcing their judgment to machines.

One of the things I said to him during this conversation was that clear thinking and good decision making could become one of the rarest advantages in business.

If you don't know Alex, he’s the co-founder of Acquisition.com. The portfolio he runs with his wife, Leila, generates hundreds of millions in annual revenue and his books have sold over five million copies.

In our latest conversation, we broke down:

- Why most entrepreneurs are using AI in the wrong parts of their businesses.

- Knowing when an idea should die without giving up on entrepreneurship.

- Why the company that gets you to £1 million might be badly designed to reach £100 million.

- How hiring the right person can create more leverage than learning every new tool yourself.

- What becoming a father is forcing him to question about control, happiness and success.

This conversation offers the same thing: a clearer way to think about building, scaling and using AI without getting distracted by the noise.

If you’re trying to start a company, scale one or make sense of how AI is changing the game, I strongly recommend watching this.

Let me know your thoughts in the comments 👇🏾