How to Sell a CPG Brand for 9-Figures: Trevor Hague

Deep sits down with Trevor Hague, brand builder and founder of TBD Ventures, to unpack what it really takes to build and scale modern CPG brands, and why discipline is the foundation for everything.

They start with the morning routine that’s non negotiable for Trevor (wake up early, gratitude, move the body), and why doing the hardest thing first changes the rest of your day as an entrepreneur and as a father. From there, Trevor opens up about his years in the alcohol industry, the lifestyle that came with it, and the moment he realized it was costing him his health, his energy, and the way he wanted to show up at home. He breaks down the identity shift required to get sober, why the first week is the hardest, and the unexpected benefits that compound over time: clarity, focus, energy, and getting your mornings back.

Then they go deep on the business side: how Trevor helps founders raise capital, build distribution, and earn real velocity in the nonalcoholic and better for you space. They talk culture capital, why most CPG brands fail early, how consumer psychology around nonalc is changing (including “pacers” and “zebra striping”), and what separates the brands that exit big from the ones that never break through. 

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