The Damage Report
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Wild Ad SHREDS Gen-Z Housing Market With Most UNBELIEVABLE Twist
Posted
January 15, 2024
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January 15, 2024
16,605
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4:45Now PlayingNew ad targets the housing market issues facing younger generation struggling to meet milestones laid out by previous generations due to economic obstacles, but it is not promoting any company you would think. John Iadarola and Brett Erlich break it down on The Damage Report.
Read more here:
Gen Z are so annoyed that they can’t get on the housing market that they’re ‘doom spending’ on nice things that make them feel like grownups
"Homeownership was once a right of passage into adulthood, along with settling down, starting a family, and finally, enjoying the fruits of your labor. But the American dream feels so out of reach for young people today that they’re not even bothering to save up for the future. Instead, Gen Z and young millennials are “doom spending” by splashing out on luxury escapes, Taylor Swift concert tickets, and designer goods to cope with their financial limitations."
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