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Bill O'Reilly's "O'Reilly Factor" Loses 31 Advertisers After Sexual Harrassment And Phone Sex Fox
Posted
April 6, 2017
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3:59Now PlayingBill O'Reilly's "O'Reilly Factor" Loses 31 Advertisers After Sexual Harrassment And Phone Sex Fox
Pressure mounted on Tuesday for Fox News to take action against its top-rated host, Bill O’Reilly, as a series of prominent companies pulled advertising from his show and a leading women’s rights group called for his ouster. Following an investigation by The New York Times over the weekend that revealed multiple settlements over allegations of sexual harassment or other inappropriate behavior by Mr. O’Reilly, the network faced a major advertising revolt as more than a dozen marketers said that they were withdrawing their ads from “The O’Reilly Factor.” Escalating the tension, the National Organization for Women called for Mr. O’Reilly to be fired and said an independent investigation should be conducted into the culture at Fox News. “Fox News is too big and too influential to simply let this go,” Terry O’Neill, the president of NOW, said in a statement. And inside Fox News, three women who work in the newsroom said that the continued support of Mr. O’Reilly by Fox News and its parent company, 21st Century Fox, led them to question whether the company was committed to maintaining a work environment “based on trust and respect,” as executives had promised last summer after the network’s founding chairman, Roger E. Ailes, was ousted. The employees requested anonymity because they feared retaliation for speaking publicly. The erosion of advertising support, along with pressure from advocacy groups, heightened the sense of uncertainty at Fox News, which for months has been trying to move beyond the sexual harassment scandal that led to the dismissal of Mr. Ailes. It also raised questions about how long 21st Century Fox will stand behind Mr. O’Reilly. Fox News signaled that it was trying to contain the controversy and working to restore relations with the network’s advertisers, noting that companies had reallocated their spending from Mr. O’Reilly’s program to other network shows. Bill O'Reilly's top-rated Fox News show may be starting to feel a financial sting after allegations that he sexually harassed several women. More than a dozen major advertisers, ranging from automakers Hyundai and BMW, to financial firm T. Rowe Price, insurer Allstate and drugmaker GlaxoSmithKline, have pulled their ads from "The O'Reilly Factor." The moves come after a weekend report in The New York Times that O'Reilly and his employer paid five women $13 million to settle harassment or other allegations of inappropriate conduct by Fox's star. O'Reilly is Fox News' top revenue producer, according to research firm Kantar Media, bringing in over $178 million in ad dollars in 2015 and $118.6 million in the first nine months of 2016. Fox News itself makes up one-fifth of parent company 21st Century Fox's profit, according to estimates from Anthony DiClemete, a media analyst with the Nomura investment bank. The advertiser boycotts, however, are likely manageable for Fox, said Pivotal Research Group analyst Brian Wieser in a note Tuesday. Wieser noted some advertisers had already decided to stay away following the sexual harassment scandals of the network's departed head, Roger Ailes, and newly concerned companies will wind up on other Fox News programs. Even if O'Reilly were forced to leave the network if the scandal broadened, the channel's brand is bigger than its hosts, he said. The other companies pulling ads Tuesday were automaker Mitsubishi, personal finance site Credit Karma, drugmaker Sanofi, pet food company Ainsworth, men's shirt seller Untuckit, and online marketing firm Constant Contact. They joined Mercedes Benz, which said Monday it was backing away from O'Reilly's show. In a statement, Fox News said that advertisers who pulled their ads would be directed to the network's other programs. Bill O'Reilly. O'Reilly. O'Reilly Factor. O'Reilly Phone Sex. O'Reilly Phone Masturbation. O'Reilly Worker Sexual Harrassment. Bill O'Reilly Sexual Harrassment. O'Reilly Harrassment. O'Reilly Sexual Harrassment. Sexual Harrassment Fox News. Fox.
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