The Ring of Fire
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Lawsuits Claim That Whitening Toothpastes Are A Complete Scam
Posted
October 24, 2019
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8,844
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October 24, 2019
8,844
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A class action lawsuit claims that Colgate’s Optic White toothpaste does not “intrinsically whiten teeth,” as advertised. The Colgate Optic White class action lawsuit was filed by Sharon Willis who says she purchased the toothpaste because she believed it would whiten her teeth. Willis states that she used the product as directed but it did not deeply whiten her teeth or affect any intrinsic stains. The plaintiff says she relied on the marketing claims that the toothpaste would whiten her teeth and therefore didn’t receive the benefit of her purchase because she did not receive a product that performed as advertised. Ring of Fire’s Farron Cousins discusses this with Scott Hardy, President of Top Class Actions.
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