August 8, 2026
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3:09Now PlayingUFC’s Freedom 250 fight card on the White House lawn reportedly lost $30 million, despite being staged at the most famous free venue in America with the president personally helping shape the guest list. Dana White later said there was no way they could do it again, while UFC’s parent company tried to frame the loss through earned media and record merch sales. Between the failed birthday spectacle, the botched fair, the military parade, and the lawn now being reworked for Trump’s helipad preferences, America’s 250th celebration keeps looking more like a taxpayer-backed vanity tour than a national commemoration. Ring of Fire's Josh G. explains.
BBC SportUFC Loses $30m on Freedom 250 Event at White House
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