The Wall Street Journal
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NBA to Put Kia Logo on Front of All-Star Jerseys
Posted
October 30, 2015
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October 30, 2015
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2:11Now PlayingThe National Basketball Association is planning to put a Kia Motors logo on their player jerseys for the upcoming 2016 and 2017 All-Star games, in a marketing trial that may open new revenue opportunities for leagues.
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