The Wall Street Journal
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Greenwashing: When Companies Aren’t as Sustainable as They Claim | WSJ
Posted
April 21, 2023
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April 21, 2023
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5:35Now PlayingSome companies like American Airlines and H&M have made promises to become more environmentally friendly to attract positive press and increase business. They’ve frequently used buzzwords like ‘sustainable’, ‘carbon neutral’ or ‘eco-conscious.’ But if they fall short of their goals, who holds them accountable?
WSJ’s Shane Shifflett explains how greenwashing can mislead consumers into believing something is eco-friendly.
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Markets and economics are complex. It's easy to be overwhelmed by a sea of wonky indicators and lose track of why they matter. This series breaks down the basic terms and ideas that move the markets.
#Greenwashing #Sustainability #WSJ
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